SEO is divided into two parts i.e. on page optimization and off page optimization. The factors which refer to the content and structure of the website come under on-page optimization. On Page optimization involves activities such as Title Tag Optimization, Meta Tags Optimization, Modifying Headings, Internal Linking, Content Optimization and Image Optimization.

Currently, On-Page Optimization is counted amongst one of the best methods which can ensure your website visibility in the Web World. There are some things which are considered important in On Page Optimization. These include creation of inbound, relevant & unique links and optimization of title using appropriate targeted keywords. These links helps in ensuring your website’s identity and gaining a wide visibility over the World Wide Web. If you want to achieve higher rankings for your website, then the optimization of the title of the webpage using targeted keyword is essential. Now the question arises how to find the suitable keywords for the title. By using best free keyword suggestion tool like Google Adwords, you can easily find out a proper keyword for the title. There is on thing that you should avoid while doing on-page optimization i.e. the use black hat SEO techniques. Black hat SEO techniques create a negative impression of your site. In its place use white hat SEO techniques, they will help in creating a positive impression of your site.

In a recent blog post, Google has announced the acquisition of Metaweb Technologies, an open database source that been providing information on millions of things ever since its inception in 2005. The move has been seen as an effort by Google to improve its Search Results and make them more meaningful by utilizing Metaweb’s FREEBASE.

Metaweb’s Freebase is a collection of real world information that has been widely used by website owners, publishers, bloggers and developers for making their sites more comprehensive. Google intends to further develop the Freebase and keep it free for everyone to use.

As Metaweb specializes in Semantic technology, Google wishes to make use of it to answer indirect, specific and complex search queries of its users. In other words, Google wishes to provide smarter results to its users in order to enrich their web experience.

The acquisition has come with the realization by Google that users are not able to get answers to their complex queries. Together with Metaweb, Google now aims to provide appropriate results to complicated queries and short answers to some fact related query. To say for example, if someone types “Barack Obama Birthday”, the search results will also show the Date of Birth along with other relevant search results.

This is Google’s endeavor to understand semantic search like all other search engines are doing. With this step, it is now for the users to see the improved Search Results that will satisfy their queries.

Google has added another interesting feature in the form of Google AdSense that seems to present profitable proposition to websites with quality content. It is known that Google earns revenue by allowing advertisers to place ads on its search result pages. Now what it is proposed to do through Google AdSense is share this revenue with other online publishers by placing the same ads on their sites.

What exactly is Google AdSense?
It is free program launched by Google by means of which website owners can make money by publishing relevant Ads on their sites.

How to get started?
The websites need to be registered with the program in order to display text, video or image ads on their websites. It is totally upon the discretion of Google to accept your site for Google AdSense and follows certain policies which are to be adhered to gain acceptance. Once you get accepted, the Google will provide a HTML code that you could paste on any page of your site.

How does it work?
Google pays the website owners a certain percentage of the ad revenue to the online publishers if the ads are clicked. The amount that a website owner can earn also depends on other factors such as amount of targeted traffic, placement of ads, relevance of the ads, etc.

So if your site’s content have high relevancy with the ads, then there are chances of more clicks per ad which will earn you handsome revenue from Google AdSense.

Microsoft has announced to offer an updated version of Bing Webmaster Tools, a preview of which was held at SMX Advanced Conference in Seattle. It is no cost toolset for webmasters and search engine optimizers which has been developed to include more useful data and will provide a comprehensive knowledge on how Bing works.

Though new Bing toolset is primarily web based but installation of Microsoft Silverlight 4.0 browser plug-in will enable a fresh experience to the users.

The three key features of the new Bing Webmaster Tools are Crawl, Index, and Traffic. Webmasters will have access to information of past six months on each of them and dynamic charting facilities will allow them to keep a track on time line trends.

Index Explorer is a new feature that enables a tree-view of all the crawling and index data of websites to webmasters.

Bing Webmaster Tool will also have some interesting elements like “Submit URLs” and “Block URLs” that will perform some useful functions as may be desired by the webmasters.

This is just a brief introduction gathered from the preview and the real experience will come only once it is formally introduced.